Who we are and what we do with your personal data

LIFELY SRL (henceforth, the Data Controller), protects the confidentiality of the personal data of users (henceforth, also “data subjects”) of its website and guarantees the necessary protection from any event that may put them at risk of violation.

To this end, the Controller implements policies and practices having regard to the collection and use of personal data and the exercise of the rights recognized by the applicable legislation.


How the Controller collects and processes user data

The Controller collects and/or receives information about the user, such as: IP address and cookies issued through the navigation of the site They are used by the Owner to manage the site and to collect information of an aggregate nature. The communication of personal data by the user is mainly to third parties and/or recipients whose activity is necessary for the performance of activities inherent to the aforementioned purposes, and also to respond to certain legal obligations or prescribed for the control and supervision of the work. Any communication that does not respond to these purposes will be subject to your consent.

Personal data will not be disseminated or disclosed to unspecified parties in any way.

What are cookies and for what purposes they can be used

A “cookie” is a small text file created by some websites on the user’s computer at the time the user accesses a particular site, for the purpose of storing and transporting information. Cookies are sent from a web server (which is the computer on which the visited website is running) to the user’s browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on the user’s computer; they are, then, re-sent to the website at the time of subsequent visits.

Some operations could not be accomplished without the use of cookies, which, in some cases, are therefore technically necessary. In other cases, the site uses cookies to facilitate and facilitate navigation by the user or to enable the user to take advantage of specifically requested services.

Cookies can remain in the system for long periods of time and may also contain a unique identification code. This allows the sites that use them to keep track of the user’s navigation within the site itself, for statistical or advertising purposes, that is, to create a personalized profile of the user from the pages he or she has visited and then show and/or send him or her targeted advertising (so-called Behavioural Advertising).


What cookies are used and for what main purposes

This website uses different types of technical, but not profiling, cookies.

The Owner reports below the specific categories of cookies used, the purpose and the consequence of deselecting them:


Cookies tecnici Gestione del sito. Consentono il funzionamento e l’esplorazione sicura ed efficiente del sito web Validi per la sessione di navigazione Si tratta dei cookie necessari per l’utilizzo del sito Web, bloccarli non ne permette il funzionamento
Cookie di funzionalità Facilitare la navigazione e il servizio reso all’utente in funzione di una serie di criteri da quest’ultimo selezionati Validi per la sessione di navigazione Non sarebbe possibile mantenere le scelte effettuate dagli utenti durante la navigazione
Cookie analytics Raccogliere informazioni in forma aggregata sulla navigazione da parte degli utenti per ottimizzare l’esperienza di navigazione e i servizi stessi. Stabiliti dalla terza parte Non sarebbe più possibile per il Titolare acquisire le informazioni aggregate


Third-party cookies

Third-party cookies are also operational on this website, i.e. cookies created by a website other than the one the user is currently visiting.

The Owner is obliged, to provide the updated link to the disclosures and consent forms of the third parties with whom special agreements have been made for the installation of cookies through its website.

In particular, users are informed that the website uses the following services that issue cookies:

– The web analytics service “Google Analytics” provided by Google, Inc. Google Analytics is a web analytics service that uses “cookies” that are deposited on the user’s computer to enable the website visited to analyze how users use it. The information generated by the cookie about your use of the visited website (including your IP address) will be transmitted to Google, and deposited at Google’s servers in the United States. Google will use this information for the purpose of tracking and examining your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage. To see Google’s privacy policy regarding the Google Analytics service, as well as to express your consent to the use of these cookies, please refer to the website


Social buttons

There are special “buttons” (called “social buttons/widgets”) on the site( ) that depict social network icons (example, facebook). Said buttons allow users who are browsing the sites to interact with a “click” directly with the social networks depicted therein. In this case, the social network acquires data related to the user’s visit, while the Data Controller will not share any browsing information or user data acquired through its site with the social networks accessible through the social buttons/widgets.

Facebook social widget. The widget, operated by Facebook, Inc. allows the user to interact with the social network via this site. Facebook thereby acquires data about the user’s visit to the site. Facebook does not share any information or data in its possession with the site or the data controller. More information about Facebook’s use of personal data can be found at the following link:

Instagram social widget. The widget, operated by Facebook Inc. allows the user to interact with the social network via this site. Instagram thereby captures data about or related to content provided (such as metadata), such as the location of a photo or the date a file was created. This also includes items displayed through features that are offered (e.g., the fotocamera), which allows you to perform actions such as suggesting masks and filters that you might like or giving you tips on using portrait mode. Instagram’s systems automatically process content and communications that you or others provide to analyze context and content

More information about Instagram’s use of personal data can be found at the following link:

Privacy Policy

Youtube is a video content display service operated by Google Inc. that allows this application to integrate such content within its pages. Place of processing: USA –

Pinterest social widget. The widget, operated by Cold Brew Labs, Inc. is a social network based on sharing photographs, videos and images.

For more information visit the dedicated page:


Deselection and activation of cookies

By accessing the site and passing the initial banner containing the short information notice, the user has given his or her express consent to the use of the third-party cookies indicated above.

The selection/deselection of individual cookies can be done freely through your browser (by selecting the settings menu, clicking on Internet options, opening the tab related to privacy and choosing the desired cookie blocking level). Please refer to the following links for more information:

Google ChromeMozilla FirefoxApple Safari and Microsoft Windows Explorer.

In addition, you can enable the Do Not Track option present in most of the latest generation of browsers.

Third-party cookies can be disabled by inquiring via the third party’s privacy policy, via the link above, or by contacting them directly. Disabling “third-party” cookies does not affect navigability in any way.


Secondary purposes:

  • IT security

The Data Controller processes, including through its suppliers (third parties and/or recipients), users’ personal data such as computer data (e.g., logical access) or traffic data collected or obtained in the case of services displayed on the website to the extent strictly necessary and proportionate to ensure the security and ability of a network or servers connected to it to withstand, at a given level of security, unforeseen events or unlawful or malicious acts that compromise the availability, authenticity, integrity and confidentiality of personal data stored or transmitted.

For these purposes, the Owner provides procedures for handling personal data breach (data breach).


What happens if the user does not provide the data

The consequences of deselecting individual cookies are as shown in the table above.


Data processing is carried out through computer procedures by specially authorized and trained internal persons. These are allowed access to personal data to the extent and within the limits in which it is necessary for the performance of processing activities concerning users. Data are processed separately from others, including through pseudonymization or aggregation methods that do not allow easy identification.

The Data Controller periodically verifies the means by which the users’ data are processed and the security measures provided for them, of which it provides for constant updating; verifies, also through the persons authorized for processing, that no personal data whose processing is not necessary are collected, processed, archived or stored; verifies that the data are stored with the guarantee of integrity and authenticity and their use for the purposes of the processing actually carried out.


Data are stored in computer and telematic archives located within the European Economic Area.

How long

Timelines are included within the table.

What are the rights of the interested parties (users)

The user, at any time and free of charge and without special charges and formalities for the request, may:

  • obtain confirmation of the processing carried out by the Data Controller;
  • access personal data and know their origin (when the data are not obtained from you directly), the purposes and aims of the processing, the data of the subjects to whom they are communicated, the storage period of the data or the criteria useful to determine it;
  • update or rectify personal data so that they are always exact and accurate;
  • delete personal data from the databases and/or archives, including backup archives of the Data Controller in the case, among others, in which they are no longer necessary for the purposes of the processing or if the processing is assumed to be unlawful, and always if the conditions provided for by law are met; and in any case if the processing is not justified by another, equally legitimate reason;
  • limit the processing of personal data in certain circumstances, such as where its accuracy has been disputed, for the period necessary for the Controller to verify its accuracy.

You must also be informed, in a reasonable time, when the period of suspension has expired or the cause of the restriction of processing has ceased to exist, and thus the restriction itself lifted;

obtain personal data, if received or processed by the Controller with your consent and/or if their processing is on the basis of a contract and by automated means, in electronic format also for the purpose of transmitting them to another data controller.

The Controller must do so without delay and, in any case, no later than one month after receipt of your request. The deadline may be extended by two months if necessary, taking into account the complexity and number of requests received by the Controller. In such cases, the Controller will, within one month of receipt of your request, inform you and make you aware of the reasons for the extension.

For any further information and in any case to send requests to the Controller you can write to


Without prejudice to any other action in administrative or judicial proceedings, you may lodge a complaint with the competent supervisory authority or with the one that performs its duties and exercises its powers in Italy where you have your habitual residence or work or if different in the Member State where the violation of Regulation (EU) 2016/679 occurred.

Any updates to this notice will be communicated to you promptly and by appropriate means, and you will be similarly notified if the Data Controller follows up on the processing of your data for purposes other than those set out in this notice before proceeding to do so and in time to give your consent if necessary.


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